Online Marketing Action Plan
We outline a general Online Marketing Plan of Action below for you to understand the process more easily of how to effectively increase your search engine rankings, and explain what they are and why they’re important.
STEP 1 - ANALYSIS:
The first step is Analysis. We spend time evaluating the market of which your business pertains to, and seeing which keywords may be most beneficial to you. We also need to analyse the critical areas of the site, ranking check, duplicate content and finally check the site performance on search engines if already crawled.
STEP 2 – INTERNAL SEO (ON-PAGE SEO):
Once we have all the appropriate analysis, we’re going to take that data and begin implementing it into your website. We will begin using your keywords, optimizing your content, and making sure Google and other search engines are seeing your site, content, and images properly.
STEP 3 – OFF-SITE MARKETING:
Step 3 is the most tedious and difficult process of them all. We need to work to get your name/business name out there, get the search engines to understand that your business is legitimate and keep your brand at the top of people's minds with regularly scheduled fresh content. This will have a huge impact on your marketing campaign.
STEP 4 – ADWORDS CAMPAIGN:
In order to continually target users who search for your product or service via search engines, we set up and run PPC (Pay Per Click) adverts on Google Adwords. Through Adwords, we can also target your ads to your specific audience (age, gender, interests, location etc.). These adverts are constantly monitored and adjusted so you get the best click rate on your PPC budget.
STEP 5 – REPORTING:
We set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month along with keywords ranking report and monthly work report.