Website design for industrial and engineering suppliers
Owl Media builds website design for industrial companies in South Africa: product catalogue websites, quote-request systems and tender-ready company sites, with packages from R9,100. Based in Centurion and working with suppliers across Gauteng since 2014, we also run the Google Ads that put you in front of buyers and procurement teams.
Since 2014 · 4.5★ on Google · Direct access to the team · Ons praat ook Afrikaans
The problems industrial websites usually have
Industrial and engineering suppliers tend to sell brilliantly in person and badly online. The patterns repeat:
- The product range lives in PDFs. Buyers must download a 40-page catalogue to find one bearing size — so they phone a competitor whose site has a searchable catalogue instead.
- The site fails the procurement test. Before a buyer or tender committee shortlists you, someone checks your website. A dated site reads as a risky supplier, whatever your certifications say.
- No way to ask for a quote. An info@ address at the bottom of a page is not an RFQ process. Every extra step loses enquiries.
- Invisible on Google. When a maintenance manager searches for the exact part or service you supply, the distributor with the indexed product pages gets the call.
What we build and run for suppliers
Product catalogue websites. Searchable, filterable catalogues where every product line has its own indexable page — specifications, applications, photos — with an “add to quote request” flow rather than a consumer checkout. We redesigned an industrial supplier’s WordPress site around exactly this kind of custom catalogue.
Credibility-first company sites. For service businesses like JAG Site Support — a specialist pressure-safety-valve testing and 24-hour site support contractor serving mines — the site’s job is to put certifications, capabilities and emergency contact details where a buyer finds them in seconds.
Quote-request e-commerce. Full WooCommerce builds from R15,750, with export or account-based pricing where you need it.
Brand and print that matches. Logos, company profiles for tender packs, and print work — like the yearly A1 wall calendar we design for a Pretoria North industrial supplier — through our branding and design service.
Google Ads for industrial search terms. B2B clicks are specific and high-intent (“pressure safety valve testing”, “gearbox repair Gauteng”). We run Google Ads with conversion tracking on calls and RFQ forms, so you see cost per enquiry, not just clicks.
What it costs
A company website runs R9,100–R15,050 depending on page count. Quote-request stores start at R15,750, and custom catalogue functionality — filtering, account pricing, RFQ flows — is quoted at R750 per hour on top. All prices exclude VAT; 50% deposit, balance can be split monthly. Build time is 4–6 weeks for a standard site and 8–12 weeks for catalogue builds. Full detail on the pricing page.
“I would recommend OWL Media for all the digital aspects of your business. Their turn around time on website updates are fantastic – almost always on the same day. They have great knowledge on both Google and Meta advertising, have proper tracking in place and always conduct business in a professional and friendly manner.” — Janette Engelbrecht, Google review
Questions industrial suppliers ask us
How much does a product catalogue website cost in South Africa?
A quote-request store starts at R15,750 excluding VAT, and custom catalogue work — filtering, account-based or export pricing, RFQ flows — is quoted at R750 per hour depending on how many product lines we load. A company site without a catalogue runs R9,100–R15,050. You get a fixed quote before we start.
Can buyers request quotes instead of paying online?
Yes — most of our industrial builds use an RFQ flow: buyers add products to a quote request, submit it with their details, and it lands in your inbox (and CRM if you use one). You can add online payment later without rebuilding.
Who loads and updates the products?
Either of us. We load the initial catalogue from your spreadsheets or PDFs during the build, and train your team to manage it in WordPress afterwards. If nobody has time, we handle content updates at R750 per hour, and our Annual Website Support plan (R2,250 per year) keeps the site itself updated, backed up and secure.
Will the site help us with tenders?
Indirectly but meaningfully: procurement teams check suppliers’ websites during adjudication. We structure yours so certifications, B-BBEE status, capability statements and company documents are easy to find and download.
Can you get us found on Google for our product categories?
Yes. Because every product line gets its own page, your site can rank for the exact part and service searches buyers type. We layer Google Ads on top for the high-value terms where organic takes longer.
Do you understand industrial businesses?
It’s one of our main industries. Our work includes an industrial supplier’s catalogue redesign, the company site for JAG Site Support, a mining-sector services contractor, and ongoing brand and print work for a Pretoria North bearing and transmission supplier.
Talk to the team
WhatsApp us or call 083 776 5145 · [email protected] · Mon–Fri 08:00–16:00. We’ll meet at your premises or over Teams.
Or get a quote — we reply within one working day. No spam, ever.