Facebook ads agency in Pretoria — built for enquiries, not likes
Owl Media is a Facebook ads agency serving Pretoria, Centurion and Midrand since 2014. We plan, run and report on Meta (Facebook and Instagram) campaigns built for enquiries and sales, with conversion tracking in place from day one — and because we design the ads and build the websites too, one team owns your whole funnel.
Since 2014 · 4.5★ on Google · Direct access to the team · Ons praat ook Afrikaans
Who this is for
You’ve boosted posts and got likes from strangers who never bought anything. Or you know your customers scroll Facebook and Instagram every evening, but you don’t have the time — or the appetite — to learn Ads Manager, audiences, pixels and creative formats. Meta advertising reaches people who weren’t searching for you yet, which makes it the natural partner to Google Ads: one catches demand, the other creates it.
We run Meta ads management for South African service businesses, schools and colleges, salons, shops and online stores.
What’s included in our Meta ads management
- Strategy and audiences: who we’re targeting, in which areas (right down to Pretoria suburbs), with what offer — agreed with you before anything spends.
- Ad creative designed in-house. Our graphic design team builds the images and layouts, so your ads look like your brand, not like clip-art. See branding and design.
- Copy that sells, in English or Afrikaans, written by Amorie.
- Pixel and conversion tracking set up properly — leads, WhatsApp clicks and purchases measured, not guessed.
- Lead forms or landing pages, whichever converts better for your offer. We build the landing pages ourselves.
- Ongoing management: budget pacing, audience and creative testing, and cutting what doesn’t perform.
- Monthly reporting in plain language: spend, enquiries, cost per enquiry, next steps.
What Meta ads cost
Three numbers, kept separate so you always see exactly what the advertising itself costs:
- Campaign setup — R8,500 once-off, excl. VAT. Audience research with split-testing audiences, visual ad creative, multiple ad groups, budgets, schedules and location targeting, the Meta pixel installed on your website, remarketing for Facebook and Instagram, and Google Analytics registration.
- Your ad spend — paid by you directly to Meta. We recommend a minimum of R5,000 per month for Facebook and Instagram combined, and we never mark up ad spend.
- Our management fee — 15% of your monthly ad budget, with a minimum of R5,500 per month, excl. VAT, for ongoing optimisation, new creative, split-testing and your monthly report.
We’ll recommend the right budget for your goal on the first call — awareness is cheap, enquiries cost more, and anyone who promises exact numbers before seeing your market is guessing. Full pricing context on the pricing page.
Social media management (organic posting)
Not ready for paid ads, or want your pages active alongside them? We also run social media pages month to month: content planning matched to your brand voice, professionally designed graphics and captions, scheduling and posting, basic comment and message responses, and monthly reporting.
- Starter — R2,200 p/m: 1 platform, 1 post per week
- Growth — R4,000 p/m: 2 platforms, 2 posts per week
- Pro — R5,800 p/m: 3 platforms, 2–3 posts per week
All prices excl. VAT.
How it works
- You message us. WhatsApp, email or the form below.
- A 15-minute call about your customers, your offer and what an enquiry is worth.
- A fixed quote within 2 working days, with a recommended budget.
- Tracking and creative first, then campaigns go live.
- Manage, report, improve — month after month, on a month-to-month basis.
Proof
“Owl Media does all our Social Media work. They are easy to work with, on time, and extremely accurate. I would not choose any other company to work with because they are the best.” — Marihette Hattingh, Google review
“I would recommend OWL Media for all the digital aspects of your business. Their turn around time on website updates are fantastic – almost always on the same day. They have great knowledge on both Google and Meta advertising, have proper tracking in place and always conduct business in a professional and friendly manner.” — Janette Engelbrecht, Google review
We also run Meta Ads lead generation for a multi-campus graduate school as part of its wider campaign work — student enquiries across several campuses, not vanity reach.
Owl Media vs a freelancer vs a big agency
- A freelancer can run Ads Manager, but who designs the creative, writes the copy and fixes the landing page? On Meta, the creative is the campaign — and ours is made in-house.
- A big agency reports impressive reach numbers through an account manager. We report enquiries and what each one cost, directly from the people running your account.
- Owl Media connects the ad, the design and the website under one roof, so when something underperforms we can fix any link in the chain — not just point at it.
Frequently asked questions
How much should I spend on Facebook ads in South Africa?
We recommend a minimum of R5,000 per month in direct ad spend, paid by you straight to Meta so every rand is visible. Beyond that it depends on your goal and area — reaching a suburb costs far less than reaching a province, and lead campaigns need more than awareness campaigns. Your quote includes a specific starting budget.
What’s the difference between boosting a post and what you do?
Boosting buys attention on one post with almost no targeting control. Managed campaigns use proper objectives (leads, sales, calls), tested audiences, purpose-made creative and conversion tracking — so you know what an enquiry cost. Boosting is a lottery ticket; a managed account is a system.
Do you design the ad images and videos?
Images and layouts, yes — in-house, matched to your brand, by the same team that does our logo and brand design. Good creative is the biggest single lever on Meta, which is why we don’t outsource it.
Facebook ads or Google Ads — which should I choose?
Google reaches people already searching for your service; Meta reaches people who fit your customer profile but haven’t searched yet. If budget forces a choice, urgent-need services usually start with Google Ads, and visual or impulse offers start with Meta. Many of our clients run both, managed together.
Can leads come straight to WhatsApp?
Yes. Campaigns can drive WhatsApp conversations, instant lead forms or your website — we test what converts best for your offer. Since enquiries land on your phone either way, you’ll know the ads are working without opening a dashboard.
Do you also manage our social media pages?
Yes — social media management is a service of its own, from R2,200 per month for one platform and one post a week, up to R5,800 per month for three platforms. It covers content planning, designed graphics and captions, scheduling, basic comment and message responses, and monthly reporting. Many clients run it alongside paid campaigns so the page a prospect checks looks alive.
Is there a long contract?
No. Management runs month to month with 30 days’ notice. We keep clients by performing, not by lock-in — though a new account does need a few months of data to be judged fairly.
Get a quote
WhatsApp us: Hi Owl Media, I’d like help with Facebook and Instagram ads — we reply within one working day.
Or use the form: Name, Email, Phone, Service, Message. We reply within one working day. No spam, ever.
[email protected] · 083 776 5145 · Mon–Fri 08:00–16:00 · Contact page